Kurt D. Moore

Almost all of us have heard the phrase by now as we play our part and stay at home during the COVID-19 pandemic. “We’re all in this together.” It’s become a battle cry of sorts for supporters of social distancing as well as advertisers searching for ways to attract consumers during a world-changing pandemic. The need for such a rallying cry is evident as we try to curb the spread of Coronavirus. It would be nice if it was true, but many people living in or near poverty would opt out of feeling

There are responsibilities when it comes to storytelling, especially when telling the stories of individuals. We are telling the stories of people. They aren’t just props around which we build our branding messages.

I had been an Anthony Bourdain binge watcher at different times of my life. I discovered him when he hosted “No Reservations” on the Travel Channel. I later grew as a fan as I watched the more reserved Bourdain on “Parts Unknown.” He had all the skills that I wanted to have as a storyteller.